Healthy Days
Tagline
A description of what I accomplished at Included Health goes here
Role: Lead Researcher
The Opportunity
Goals
Here is where goal #1 will go
Alienated Allie
Here is where content will go about this video and the features that were highlights
feature one
feature two
feature three
feature four
All Included Care Vision Videos
Here is content about the vision videos and what they were used to do and how widely successful they were blah blah blah blah blahhhhhh
Optimistic Olivia
Here is where content will go about this video and the features that were highlights
feature one
feature two
feature three
feature four
Wary Wendy
Here is where content will go about this video and the features that were highlights
feature one
feature two
feature three
feature four
Key Features of the Experience
Timeline-Based Member Profile
What it is: A single, federated representation of each member that highlights important information in the form of a timeline and includes streamlined views of a member’s coverage, past interactions, clinical history, recommended actions, and healthy days
What it does: It helps the care team quickly find relevant information so that members feel like each interaction is building on the last one
What it is like: How Basecamp presents all of the details of a project in an easy-to-navigate, easy-to-digest format
Dedicated Care Team
What it is: A redesigned app homepage that emphasizes the dedicated care team and the next steps a member should take in their care journey
What it does: It makes it easy for members to access and communicate with their dedicated care team. Allows members to understand where they are in their care journey and the actions they should take next
What it is like: Quick access to stories on Instagram; a ‘to do’ list based on the care you are receiving
Enhanced Doctor Profiles
What it is: Create and showcase richer content on provider profiles such as patient reviews, photos, and video intros
What it does: Enables members to see a more human side of their provider in order to make an informed decision on whether this provider would be a good fit for them
Why this concept: Members currently only see the provider’s qualifications, without a deeper understanding of a provider’s personality and approach to care
Personalized Member Content
Relevant videos and articles surfaced on a member’s homepage driven by member context (interests, actions, claims history)
What it does: Satisfy member curiosity about areas of interest in their health. Demystify telehealth and other services that might need deeper explanation (e.g. EMO, VPC, BH). Nudge members towards additional steps of care
What it is like: Spotify and Netflix content recommendations; ‘For You’ on Tiktok
Why this concept: We know members get a lot of information online to support decision-making around care, but it isn’t very trustworthy
Panel Management
Relevant videos and articles surfaced on a member’s homepage driven by member context (interests, actions, claims history)
What it does: Satisfy member curiosity about areas of interest in their health. Demystify telehealth and other services that might need deeper explanation (e.g. EMO, VPC, BH). Nudge members towards additional steps of care
What it is like: Spotify and Netflix content recommendations; ‘For You’ on Tiktok
Why this concept: We know members get a lot of information online to support decision-making around care, but it isn’t very trustworthy
Results
33% YoY increase in engagement in first two years.
Launched pilot with four customers, with Walmart expanding nationwide after one year.
Walmart: Included Health Has Proved Its Value to Our Virtual Primary Care Program
Included Health continues to be the only partner charged with delivering virtual primary care to almost 1 million people in 49 states. Through the expansion, 1 million people including Walmart associates and their family members will be able to access virtual primary care in 49 states.
Walmart takes virtual primary care nationwide for its employees
The company, which is the largest employer in the U.S., tapped Included Health to launch a virtual primary care option for employees in select states, including a $0 copayment for virtual care visits. The results were strong enough that in 2022, Walmart expanded the offering, taking that offering nationwide for its associates, Walmart announced at HLTH on Tuesday.